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Social Media and the Enterprise Revolution

June 14, 2022 0 By Madole Labs

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Advancements in mobile technology have streamlined how quickly we get our news and information today. It has also reconfigured our sources as well.  From the Pony Express to newsboys with a published “Extra!” to talk radio / TV evening news and social media.  Civilization has always had a thirst to be the first in the know.  The information has not changed, only the speed and method of delivering it.

Marketing has been no different, and I want to explore the impact of social media specifically on the enterprise.  Recently, more and more companies have felt the importance of being recognized by tools the younger generations have gravitated to.  Tools such as Facebook, Twitter, and LinkedIn, seem to lead the way for a social media presence for different companies and corporations.  Employees as well are using these tools, albeit primarily for personal reasons.  So what are the enterprise’s benefits of embracing this paradigm shift in news and marketing?

Social Media and the Enterprise Revolution

Reluctant to Adapt

There has been reluctance in recent years for companies to adapt.  This has been singled out due to a lack of social media familiarity and expertise in organizations at an upper management level.  Harvard Business Review published an article (Click here to read article) recognizing this trend stating, “Too many companies have kept social platforms separate from their essential business.”

Let’s face it, nobody likes to be told what they have to do. Social media is no exception to this rule.  Organizations are pushed into a direction that manages communication differently than what they have come to accept.  The sooner they recognize that the shift towards a social ecosystem isn’t going away, the more accepting they may be of potential ROI.

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Corporate Upside to Social Media

Many enterprises recognized this trend and put more effort into their social media platforms. By doing so they display a willingness to adapt, at least on the outside.  Or is it perhaps to capitalize on the financial upside potential?  After all, social media does not discriminate against any demographic.  Corporate programs such as Bring Your Own Device (BYOD) are adopted more every day. This grants commercial means a personal conduit to the consumer more than ever.  Social media platforms can provide an audience with the size that could only be found during a commercial spot at Super Bowl, for a short three to four-hour interval.

Social media has revolutionized how we consume our information.  With an expected 4.4 billion social media users by 2025 (according to Statista.com), an enterprise presence is simply a necessity to keep up with competitors.

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